Get your press releases in the mail now! To encourage an editor’s interest in your press release, make sure you make it newsworthy by emphasizing:
- New technology
- Show-related promotions and events
- Notification of mergers/acquisitions
- First-time or unique product introductions
- Product improvements
Be sure to target your copy and benefits to the specific media markets to which you’re writing. If you include photos, they should be color 5'' x 7'' prints, with captions identifying your company name and people or products taped onto the backs of the photos. If you send photos electronically, make sure the image resolutions are 300 dpi or better. You may also refer editors to your Web site or to www.packexpo.com for more information.
CREATE A PRESS KIT
Use a press kit to help industry media gain an understanding of your company, product or service so they will write about it. Your press kit needs to be a collection of materials designed to communicate your message in detail to the industry media outlets.
A professional press kit should include:
- News releases
- Your company logo
- A technical specifications list
- Photos with captions
- Supporting literature
- A business card or contact information
Pages should be collated and stapled into one unit, and mailings should go out at least two months prior to the show. Many companies are now sending out “E-Press Kits,” with the same information either on CD-ROM or linked in an email to a corporate Web site. These tactics work well as long as the appropriate information is included and the process is simple and easy for editors.
Remember to make approximately 50 press kits for the PACK EXPO Las Vegas Press Room and extras for your booth.
PRESS CONFERENCES
These can be held for the media attending the show to communicate news that is timely and interesting about your company, products, and/or booth demonstrations. You may hold a press conference during or prior to show hours. No events outside the Convention Center may be held during show hours. Go to the Press Kit Slot Reservation Form (PDF 89 KB) for more information on reserving the Press Briefing Room.
EXHIBITOR PRODUCT NEWS
Build quality booth traffic at PACK EXPO Las Vegas 2005 by giving attendees and magazine editors a sneak preview of the new products and technologies you will be exhibiting. In cooperation with ABI, its show marketing public relations firm, PMMI is offering an Exhibitor Product News section on www.packexpo.com, a free publicity opportunity for all exhibitors.
Editors throughout the world will use the material for preshow articles, which will highlight exhibits that packaging specifiers should visit. PMMI also will send out regular email alerts to preregistered attendees to drive them to this special preview section.
For more information on how to participate in the PACK EXPO Las Vegas Exhibitor Product News opportunity, contact ABI via telephone: 212-529-4500; fax: 212-529-4442; or email: aklempner@abipr.com.
