Introducing a new product? Displaying new technology? Use these resources to fully leverage your company’s media and promotional opportunities.

How to Generate Press and Publicity

This site offers tips for generating press and publicity, a copy-and-paste sample press release you can tailor to fit your needs, plus a comprehensive list of industry publications, with links to their Web sites and editorial contacts. Add them to your existing media list and use it to send press releases or to purchase advertising space.

Sample News Release

Press releases are the foundation of good public relations and the key to communicating your company’s news. Use this sample press release, provided in both Microsoft Word format and text format, to communicate that your company will be exhibiting at PACK EXPO Las Vegas 2005, and use the Packaging Industry Media Outlets provided below to build your own industry media list.

• Microsoft Word format
• Text format

Packaging Industry Media Outlets

Use this comprehensive list of packaging industry media outlets to get your message out. We’ve provided the industry media outlets in Microsoft Excel and Word formats to make it easy for you to perform mail merges. We’ve also provided the media list in text format if you’re using other word processing software.

• Microsoft Excel format
• Microsoft Word format
• Text format
• Microsoft’s “How to Perform a Mail Merge”